While the entire sports world was distracted by the noise surrounding 3-on-3 leagues, something far bigger, far louder, and far more disruptive was taking shape behind the scenes.
And this week, it stepped into the spotlight.
Sophie Cunningham—one of the most magnetic, marketable, and widely loved players in women’s basketball—has officially joined Project B, aligning herself with fellow star Kelsey Mitchell in what insiders are calling the most groundbreaking movement in women’s athletics since the formation of the WNBA itself.
But this isn’t just another league.
This is a revolution.
The Money: $2 Million Minimum Salaries — A New Standard
Let’s be clear:
The WNBA cannot touch this.
No women’s basketball league has ever offered this.
No American sports league has ever seen this model.
Project B is offering athletes minimum salaries starting at $2 million.
That’s not “incentives.”
Not “bonuses.”
Not “top-tier-only” pay.
Minimum.
Salary.
For the first time ever, female athletes aren’t being asked to “bet on themselves.”
They’re being paid what they’re worth.
And Cunningham’s decision to join the roster sends a message so loud the entire sports world can hear it:
Women are done waiting for fairness.
They’re building their own path.
The Power Behind the League: Heavy Hitters and Billion-Dollar Vision
Project B isn’t some experimental startup.
It’s backed by financial titans and legendary athletes, including:
🏈 Steve Young — A Hall of Fame quarterback with deep business ties
🎾 Novak Djokovic — A global icon who understands international sports markets
💼 Silicon Valley investors
💰 Private equity groups
📺 Media moguls looking to cash in on women’s sports
These aren’t investors gambling on potential.
They’re investing in inevitability.
Women’s sports are booming.
Social media is amplifying stars faster than ever.
And Project B plans to own that momentum—before anyone else can touch it.
Why Sophie Cunningham’s Move Is So Massive
Sophie isn’t just a scorer.
She isn’t just a defender.
She isn’t just a competitor.
She is:
- a face of the new era
- a marketing machine
- a fan-favorite personality
- a cultural lightning rod
- the perfect bridge between traditional fans and the modern viral sports ecosystem
Her decision to commit to Project B does three things instantly:
- Legitimizes the league
- Attracts sponsors and broadcasters
- Forces other players to rethink their futures
And one name is already buzzing louder than all the rest…
Is Caitlin Clark Next?
This is the question that’s shaking the entire basketball landscape.
Caitlin Clark is the most-watched, most-followed, and most commercially valuable women’s athlete in America. Any league that signs her becomes an overnight juggernaut.
Insiders say:
🔸 Project B has been courting her
🔸 Clark loves innovations that elevate women’s sports
🔸 She’s aware of her market power
🔸 And she wants long-term equity, not short-term paychecks
If Cunningham and Mitchell were the opening dominoes…
Caitlin Clark would be the meteor.
And the WNBA knows it.
The Revolution Has Already Started
Project B represents something deeper than money:
🔥 Freedom
🔥 Ownership
🔥 Respect
🔥 Opportunity without limits
For decades, female athletes have been told:
“Be patient.”
“Your time will come.”
“Visibility takes time.”
Well, time’s up.
A league is finally treating women like the stars, influencers, and business forces they already are.
And Sophie Cunningham planting her flag in Project B proves the shift is not coming—
It’s here.
The Future Just Broke Open
The world expected the next sports revolution to come from the NBA or NFL.
It came from a league no one saw coming.
Led by investors no one expected.
Fueled by stars who have nothing left to prove—except that women deserve equal power in their own sport.
And Sophie Cunningham?
She’s officially at the front of the movement.
The question isn’t if Project B changes everything.
It’s how fast.
