Latest Update
Sophie Cunningham, guard for the Indiana Fever, has recently spoken out about several major topics, ranging from the business side of the WNBA to her off-court brand partnerships.
On-Court & League Status
- Cunningham suffered a season-ending MCL tear in August, which cut short her 2025 campaign. Front Office Sports+2FOX Sports+2
- In an interview, she expressed concern about the league’s future, stating she’s “not so sure” the WNBA will exist next year unless the business side improves. Front Office Sports+1
- She highlighted issues around the Collective Bargaining Agreement (CBA), salaries, and revenue sharing as key areas that must be addressed. Front Office Sports
Off-Court: Brand Partnerships
- Cunningham announced a new partnership with the beverage brand Sun Cruiser (vodka iced tea) in November 2025. The Times of India
- She described the deal as part of her offseason lifestyle: “I want to be at the pool… with my friends, hanging out, drinking. And Sun Cruiser does exactly that.” Front Office Sports
Why It Matters
- Her remarks about the league’s stability reflect a broader concern among players about how women’s professional basketball is positioned financially.
- The branding deal shows how players are increasingly leveraging their off-court personalities and platforms for income beyond game days.
- Her recovery from injury and uncertain team future add personal stakes to her comments about the sport’s business and her own career.
What to Watch
- Whether the WNBA reaches a new CBA and resolves questions about revenue and player salaries.
- Which team Cunningham will sign with for 2026 — she remains a free agent and has said money could pull players away from the Fever. Athlon Sports+1
- Her rehabilitation progress and whether she returns to full form on the court.
- Further off-court deals or partnerships that might highlight how athletes are diversifying their brands.
