Project B has been signing players, stirring rumors, and making noise for months — but nothing has shifted the landscape quite like Sophie Cunningham’s arrival. This wasn’t just another addition. This was the domino. The one that makes people stop scrolling, stop doubting, and start asking the real question:
“Okay… so where can I watch this?”
And that’s exactly why Sophie’s signing is already being called the move that changes everything.
Why Sophie Is Different From the Others
Project B wasn’t hurting for talent.
Kelsey Mitchell? Huge.
Camila Cardoso? Massive.
But Sophie Cunningham carries something the others don’t:
A wildfire-level fanbase that shows up, stays loud, and buys everything with her name on it.
She’s one of the WNBA’s biggest personalities — someone casual fans know by face, hardcore fans know by heart, and haters know because she keeps giving them reasons to talk. Her charisma, competitiveness, and unapologetic energy make her a marketing dream and a league-shifting presence.
When she makes a move, people notice.
The JC Sheldon Incident Turned Her Into a Headline Machine
Last season’s viral “JC Sheldon headlock moment” didn’t just create drama — it launched Sophie Cunningham into an entirely new tier of popularity. Overnight:
- Her jersey sales spiked
- Her follower count surged
- Clips of her went viral nonstop
- TikTok turned her into a full-blown cultural character
- Debates about her intensity took over sports pages
She became the kind of player you either love passionately or love to argue about — which, in modern sports, is the most valuable kind of star.
Project B didn’t just sign a player.
They signed a storyline, a lightning rod, and a walking highlight reel.
Fans Are Finally Paying Attention to Project B
For the first time since the league was announced, the energy around Project B shifted from “interesting idea” to “I need to follow this.” Sophie’s signing created:
- A spike in search traffic
- A flood of new followers
- Discussions across WNBA, NBA, and even mainstream sports pages
- Fans demanding info on streaming, schedules, and teams
This is the kind of traction a new league dreams of.
Cunningham didn’t just join Project B — she validated it.
Why This Is the Domino That Changes Everything
Sophie brings something more powerful than hype: credibility with the fans.
People don’t see her as someone chasing clout or posturing for headlines. They see a competitor making a move because she wants to play, wants to win, and wants to be part of something new. Her signing sent a message to other players:
“This might actually be legit.”
And once one big domino falls, more follow.
Project B’s momentum officially turned into movement.
What Happens Next?
With Sophie Cunningham onboard, the stakes rise. The attention grows. The pressure increases. And the door swings wide open for more stars who were waiting to see if anyone major would take the leap.
Now they’ve seen it.
Fans are locked in.
Media is watching.
Players are reconsidering.
Sophie Cunningham didn’t just join Project B — she ignited it.
